Banner Ads are specialized ad units which give sellers capability to put their Logo, Product Images, Brand Name along with Brand Message in an attractive, eye captivating adspace.

They are full width strip ad formats which are very attractive and highly visible as they occupy a whole lot space on the screen as compared to sponsored ad units.

Available on Web and Mobile, these ads can be targeted on specific category pages.

Here is how a typical banner ad looks -

This is how they are displayed on different platforms –

So, why should a seller do Banner Ad? What are the benefits over Sponsored Ads?

Banner Ads help seller reach objectives beyond Sponsored Ads. They typically help sellers in the following -

Getting Visibility

• These full width banners grab attention of visitors. They are attractive and prompt users to click and explore. Thus, making your Brand stand out among the other brands and products on that page.
• Because you can target them on categories other than that of your product, they help you tell your story to a larger number of visitors of Snapdeal.

Brand Building

• Banner Ads are spacious enough to showcase you logo, brand name, brand message, product image, key features.
• Using them you can bring customers to your seller stores where in you can enforce brand elements such as logo, brand messages, product announcement.
• Reach out to customer segments of your choice, for example, Males within 25-30 years interested in buying Formal Shoes and showcase your Brand elements again.
• Traditionally, Banner Ads were available and highly used by Big Brands for the reasons mentioned above. Given that Indian small scale businesses are turning into Brands due to ecommerce, banner ads become a much needed tool to achieve their objectives.

Rapid Growth in Sales

• Last but the most powerful reason is - growth in sales. Banner Ads help in building brand recall. This increases the chances of clicks and conversions from Sponsored Ads. Thus balanced campaigns with Banner Ads along with Sponsored Ads boost conversions.
• Banner Ads can be placed in categories outside your product category to drive traffic to your products and eventually helping in sales. Consider for example, you are a seller dealing in socks. With banner ads, you can bring customers who are visiting / purchasing shoes on Snapdeal to your socks pages. Thus you get additional traffic and sales.
• Banner Ad slots are huge, attractive and engaging. They are not placed along with competing products unlike Sponsored Ads. Naturally, they tend to get more clicks which in turn lead to more traffic and sales.

How can a seller create Banner Ad?

This powerful capability is right there on your Snapdeal Ads platform. Simply login and choose 'Banner Campaign' option on ‘Create Campaign’ button.

Check out this demo video which explains all -

Hope you like the new updates on Ads panel. Please feel free to write to adsales@snapdeal.com for any queries or feedback.