At Snapdeal Ads, we are continuously working towards providing better experience for sellers and brands alike to communicate to millions of shoppers in a meaningful way.

Recently, we launched quite a few updates to the Ads panel recently. Here is a quick summary:

Banner Ads for Sellers / Private Labels

• Sellers can very easily run banner ad campaigns on Snapdeal Ads platform now. When you login to the panel, you can see product ads and banner ads dashboard, as well as Create Campaign button has option to create banner ad campaigns.
• Banner Ads campaign management UI is fully upgraded to offer an intuitive campaign creation workflow.
• Banner Ads now offers new reports where you can see performance of the campaigns by location, product category and platform.

Sponsored Product Ads for Sellers

• A brand new 'Lift Report' has been launched that helps sellers understand overall sales that improved because of ads. When sellers run product ads, they also get higher ranking in search results and higher share of buy buttons for their products. This helps improve overall ROI from ads which is what this report shows.

• Orders report has been re-introduced that allows sellers to see orders that came because of ads.
• Improved relevance: We also upgraded campaign optimization algorithm so that even more relevant product ads are shown to consumers which eventually would help improve click through rate, conversions and ROI for the sellers.

Here is a link to the webinar that will help you get started with Ads and see the demo of updated ads panel:

Here is the link for FB live event that we recently did to talk about these updates:

Hope you like the new updates on Ads panel. Please feel free to write to adsales@snapdeal.com for any queries or feedback.